Project Description

BULGARI & ALEXANDER WANG

Collaboration Launch of Serpentine Bag in Shanghai. Secured performance by Chinese rap superstar Vava enabled international press coverage and digital reach resulting in sales of the bag increasing by 64% during the period

THE BRIEF

In November 2019 TARI Global consulted to provide music talent that would bring an edge to the event in Shanghai for Bulgari & Alexander Wang, as well as an exciting performance for the fashion, media and private clientele crowd.

THE DELIVERY

We secured the ‘Rihanna’ of China, a huge rap artist in the region, Vava, known for her fashion forward stye and fresh productions.

THE RESULTS

The launch event celebrated the official collaboration between Bulgari & Alexander Wang to promote their ‘Serpentine’ bag.  Vava increased press awareness and the digital footfall post-event, seeing a rise in sales of the bag by 64% during the period.