Project Description

COUCH CONCERTS

Pilot streaming event launched with Snoop Dogg. The marketing campaign had a 70m Total Reach with 2568% ROI on digital spend.

THE BRIEF

We created our own streaming entertainment brand during the beginning of COVID-19, Couch Concerts.  Our vision was to enable music stars to assist in the awareness of global relief efforts and we partnered with International Medical Corps to do just that.

Creating our own live streaming through technology partnerships, gave us the opportunity to create our own platform for streaming to huge audiences, via our own website.

THE DELIVERY

Snoop Dogg came on board to support the new platform and the cause, spinning for just over an hour as DJ Snoopadelic. The set enjoyed some rare playful moments from the hip-hop legend.

THE RESULTS

For a pilot event with a marketing budget of only $20k, the campaign secured a whopping 70m impressions with a 2568% ROI on the digital spend, as well as some international press.