Project Description

PYNKISS (SANRIO)

Launch of iconic Hello KItty’s high-end designer brand at Milan Fashion week and subsequent 48 store roll-out in 6 continents. Over 74m Total Reach on launch

THE BRIEF

Creation of Hello Kitty’s first standalone fashion brand for women & children.

THE DELIVERY

Nathan spent over a year working initially with Sanrio (Hello Kitty, Mr. Men) representing the largest licensed property on the planet to develop them into emerging markets at the time and was trained in licensing at their Hong Kong office. He worked with their licensee and external team to create ‘Pynkiss’ which launched in Milan.

THE RESULTS

The launch received international press and over 74m impressions. The brand rolled out and 48 stores were created to which Nathan was heavily involved in creating the global marketing, franchise, and e-commerce experience.