TALES FROM THE TARI GLOBAL BLACK BOOK – PART 1

FENDI’S ‘FENDI O’ PARTY – HOSTED BY KARL LAGERFELD

We talk with Nathan Tari CEO and Founder of TARI Global about one of his most favourite events for Fendi hosted by their Creative Director, the legendary Karl Lagerfeld. This was early in his career and a big event for Nathan, one that really launched him and subsequently TARI Global.

Nathan talks excitedly about that “Prince” moment, a moment that will stay with him forever and the crazy backstage stories of the event.

PAPARAZZI GO CRAZY FOR KATY PERRY, RUSSEL BRAND, SEAN LENNON & PIXIE LOTT AT FENDI’s ‘FENDI O’ PARTY – HOSTED BY KARL LAGERFELD DURING PARIS FASHION WEEK

“There were celebrity paparazzi everywhere! It was crazy! The red carpet was chock full of celebrities and so many camera flashes, it was like a night in an Ibiza nightclub! The entire night was amazing – the madness, the cameras, the champagne, the crowds… and of course the backstage stories”.

Now, a lady never tells tales, but in the world of celebrity we all want the fame and the attention. So, in this series of blogs, entitled TALES FROM THE TARI GLOBAL BLACK BOOK I will be spilling the beans, albeit the magical golden variety of beans”

BEST PARTY OF THE YEAR 2009 AT EXCLUSIVE PARIS CLUB VIP ROOM WITH PERFORMANCE FROM PIXIE LOTT

Nathan was working in an external team and it was down to them to secure the performing artist and celebrity attendees to the legendary Karl Lagerfeld’s Fendi O event held at VIP Room, Paris’s most exclusive nightclub owned by Jean Roch. Where celebrities, artists, top models and pop stars would gather in luxurious surroundings, sipping deliciously expensive champagne and extravagant cocktails. The infamous club has now closed which is sad news for Paris and for the world! The recent terrorist attacks and now Covid-19 have hit the party scene in Paris hard and unfortunately the club had to say goodbye and close its doors.

E! Entertainment awarded the event as “best party of the year!” in 2009. Nathan secured Pixie Lott to perform at the show hosted by Karl Lagerfeld, who had been the Creative Director at Fendi since 1965. This was for an event series called Fendi O’ which was the official Paris Fashion Week party held on 6th October 2009 – Paris Fashion Week Spring/Summer 2010 Collections.

Nathan has worked with the club for a long time now, and this particular party has been one of his most favourite events to date! it was in his first couple of years working in international music and fashion, and for Fendi! So, it was such a huge and exciting project to be working on

CELEBRITY POWER COUPLE KATY PERRY AND RUSSEL BRAND ATTEND FENDI O FASHION PARTY IN PARIS

He also secured and arranged for celebrities to attend the event, including Katy Perry and Russel Brand who were huge stars at the time and got married in 2010, they were such a power couple when they were together. It was back in the day in 2009 when fashion events were much more authentic than they are now, in terms of the audience and the attendance. This was Paris! which is obviously one of the most important fashion cities in the world.  It was amazing to be part of something like this!

PIXIE LOTT PERFORMS AT THE VIP ROOMS IN PARIS FOR FENDI

Pixie Lott was actually late coming on stage and Karl Lagerfeld walked away and didn’t watch the performance because he was annoyed about her being late!  Someone at the event was trying to appease Karl by informing him that she was just warming up her voice and getting prepared for the performance, and Karl said to her “you’re stupid and you have no education”!

Everyone wanted to say hello to Karl, who stood almost statue-like in the most prominent part of the room his, white hair perfectly styled, fingerless gloves linked through the arm of one supermodel or another – he looked cool and calm as he usually did, but behind the ever-present black sunglasses his eyes were taking everything in. He was checking every last detail of what the team had put together for his event.

KARL LAGERFELD, HIS FAVOURITE DRINK AND A STAR-STUDDED EVENT, A HAPPY EVENING FOR FENDI

Karl was super happy with the event, he rarely smiled and never for camera, but when I spoke to him briefly over his favourite drink of Diet Coke! he actually grinned so his gleaming white teeth matched his hair. But when the living legend that was Prince walked into the event, even Karl’s jaw dropped…… come back soon to find out what it’s like to spend a star-studded evening with pop’s very own royalty.

Are you arranging a high-profile event that needs media publicity and/or celebrities on your red carpet? Or Are you a brand or event organiser who needs to innovate your client/customer experience via streaming, VR or augmented reality? With COVID affecting the events and entertainment industry at TARI Global we can help with innovative solutions.

GET IN CONTACT WITH US FOR AN INFORMAL CHAT ABOUT YOUR NEEDS.

Tari Global Ltd Company Registration Number: 10262267
Registered Company Address: C/O Goldwyns 109 Baker Street, London, England, W1U 6RP

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