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THE FUTURE OF ENTERTAINMENT MARKETING

TALENT & BRANDS – TECHNOLOGY & INNOVATION

WHAT WE DO

TARI GLOBAL IS THE BRIDGE BETWEEN TALENT, BRANDS, TECHNOLOGY AND INNOVATION

We collaborate with the planet’s biggest artists, talent and their management, international brands and labels, technology, AR and VR providers and the latest innovations, to provide TARI Global clients with cutting edge entertainment marketing solutions.

TARI Global was born over a decade ago as a talent & branding consultancy, working internationally matching talent and brands to develop successful working relationships which increase brand equity and grow audiences for all parties. Since then our black book, superstar and big brand client list and high profile event calendar have grown year on year.

We operate globally via our hubs in London, Paris, NYC, Milan, Ibiza, Cannes, Monaco, Amsterdam, Berlin, Miami, Dubai, Mumbai, Moscow, Shanghai & Sydney.

OUR SERVICES

We offer an entirely bespoke service from the huge range of activities below and will act as your in-house agency team, or as external advisors, consultants and strategists. Via a deep dive consultation we will create a detailed strategy and activation plan to achieve your aims and deliver measurable results to your business.

ARTISTS & TALENTS

ARTISTS & TALENTS

Private events, weddings, nightlife, live events, corporate events, marketing campaigns, photoshoot, ambassador, guest, host, performance, DJ set, brand partnerships, VIP relations, celebrity relations, influencer bookings, influencer relations.

PARTNERSHIPS

PARTNERSHIPS

Strategy and brokering of endorsements, associations, ambassadorial roles, licensing deals, licensing development opportunities, philanthropic partnerships.

BRAND STRATEGY

BRAND STRATEGY

Brand Creation & Development, strategy, strategic advisory, event producing, event concept creation, product placements, event partnerships, communications, marketing, advertising, social media management and strategy.

EVENTS & LIFESTYLE

EVENTS & LIFESTYLE

Event producing, hybrid real-world & virtual events, private event planning, access to events for private clients, access to lifestyle services for private clients, access to private shopping/other concierge-style services.

TECHNOLOGY

TECHNOLOGY

Digitalising events; Live Stream, Augmented Reality, Virtual Reality, global real-world and virtual (hybrid) launches

INNOVATION

INNOVATION

Branding and innovation workshops, start-ups, breakthrough technologies

ARTISTS & TALENTS

ARTISTS & TALENTS

Private events, weddings, nightlife, live events, corporate events, marketing campaigns, photoshoot, ambassador, guest, host, performance, DJ set, brand partnerships, VIP relations, celebrity relations, influencer bookings, influencer relations.

PARTNERSHIPS

PARTNERSHIPS

Strategy and brokering of endorsements, associations, ambassadorial roles, licensing deals, licensing development opportunities, philanthropic partnerships.

BRAND STRATEGY

BRAND STRATEGY

Brand Creation & Development, strategy, strategic advisory, event producing, event concept creation, product placements, event partnerships, communications, marketing, advertising, social media management and strategy.

EVENTS & LIFESTYLE

EVENTS & LIFESTYLE

Event producing, hybrid real-world & virtual events, private event planning, access to events for private clients, access to lifestyle services for private clients, access to private shopping/other concierge-style services.

TECHNOLOGY

TECHNOLOGY

Digitalising events; Live Stream, Augmented Reality, Virtual Reality, global real-world and virtual (hybrid) launches

INNOVATION

INNOVATION

Branding and innovation workshops, start-ups, breakthrough technologies

HOW WE WORK

Are you a brand, corporation, not-for-profit, high-profile event organiser looking for collaboration or booking with an artist, talent or influencer?

Are you in talent management looking to raise the profile of your roster via strategic alignment with brands, calendar events, media and industry influencers?

Are you a tech, fashion, not-for-profit or consumer brand start-up looking to launch?

Are you a well-established brand looking for innovation or marketing strategies?

Are you arranging a high profile event that needs media publicity and/or celebrities on your red carpet?

Are you a brand or event organiser who needs to innovate your client/customer experience via streaming, VR or augmented reality?

If the answer to any of the above is yes, then you’re in the right place! Contact us for an informal, no-obligation chat via EMAIL or PHONE.

WHAT WE’VE DONE

Collectively, our team has over 100 years expertise in global brand development, talent & entertainment, marketing & publicity and technology & innovation.

Over the past decade we have deployed our unique skill set with a broad range of clients, and have delivered:

Bulgari & Alexander Wang

Collaboration Launch of Serpentine Bag in Shanghai.  Secured performance by Chinese rap superstar Vava.  Enabled international press coverage and digital reach resulting in sales of the bag increasing by 64% during the period.

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Phillipp Plein

Secured 4 superstars (Missy Elliot, Timbaland, The Killers, Tinie Tempah). Over 4 fashion week events in Milan; enabled global press coverage exceeding an AVE of over $650k.

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Couch Concerts

Pilot streaming event launched with Snoop Dogg.  The marketing campaign had a 70m Total Reach with 2568% ROI on digital spend.

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Pynkiss (Sanrio)

Launch of iconic Hello KItty’s high-end designer brand at Milan Fashion week and subsequent 48 store roll-out in 6 continents. Over 74m Total Reach on launch.

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Jetsmarter

Secured 8 superstars (Cara Delevingne, Victoria Beckham, Ashton Kutcher, Guy Oseary, Wyclef Jean, Kit Harrington, Maisie Williams and Hailey Bieber) to post original content which had over 40m total reach. This saw an uptake in membership sales by 43% over the period.

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Porto Montenegro

Co promoted summer music launch event produced by TARI Global, headline concert by Clean Bandit with support from Nitin Sawnee and Calpee; enabled international press coverage seeing an increase in visitor enquiries by over 71% during the period, plus an AVE of campaign exceeding $200k.

READ MORE

Bulgari & Alexander Wang

Collaboration Launch of Serpentine Bag in Shanghai.  Secured performance by Chinese rap superstar Vava enabled international press coverage and digital reach resulting in sales of the bag increasing by 64% during the period.

Phillipp Plein

Secured 4 superstars (Missy Elliot, Timbaland, The Killers, Tinie Tempah). Over 4 fashion week events in Milan; enabled global press coverage exceeding an AVE of over $650k.

Couch Concerts

Pilot streaming event launched with Snoop Dogg.  The marketing campaign had a 70m Total Reach with 2568% ROI on digital spend.

Pynkiss (Sanrio)

Launch of iconic Hello KItty’s high-end designer brand at Milan Fashion week and subsequent 48 store roll-out in 6 continents. Over 74m Total Reach on launch.

Jetsmarter

Secured 5 superstars (Cara Delevingne, Victoria Beckham, Ashton Kutcher , Guy Oseary, Wyclef Jean) to post original content which had over 40m total reach.  This saw an uptake in membership sales by 43% over the period.

Porto Montenegro

Co promoted summer music launch event produced by TARI Global, headline concert by Clean Bandit with support from Nitin Sawnee and Calpee; enabled international press coverage seeing an increase in visitor enquiries by over 71% during the period, plus an AVE of campaign exceeding $200k.

THE TARI GLOBAL BLACK BOOK

We have a weighty black book with partners and talent all over the world, including the top 50 global superstars, artists, models, influencers, celebrities, Bollywood & Hollywood film stars.

No talent is unreachable for the TARI Team!

Our network comprises international superstars, technology providers and innovators, creative directors, designers, celebrities, artists, DJ’s, producers, musicians, record labels, stylists, production professionals, photographers, licensing specialists, consumer brands, luxury & lifestyle industry and much more…

We have worked with some of the planet’s most famous people, such as Prince, The Killers, Eminem, Katy Perry, Missy Elliot, Timbaland, Nicki Minaj, Rita Ora, Victoria Beckham, Ashton Kutcher, Dame Helen Mirren, Mark Ronson, Wyclef Jean, Cara Delevingne & royal families from around the globe, including HRH Prince of Wales & HRH Prince Turki Al Faisal. We access, attend and facilitate partnerships with global calendar events, including all major Fashion Weeks, Cannes Film Festival, F1 Monaco, Grammy’s, Art Basel, the Ibiza season, and with brands and names including FENDI, Bvlgari, Dolce & Gabbana, Alexander Wang, Philipp Plein, Ferrari, Pernod Ricard, LVMH, Samsung, Sanrio, Warner Music, Universal Music and Maverick.

“WE ARE PLUGGED INTO THE FUTURE”

NATHAN TARI

OUR INNOVATIVE CULTURE

TARI Global’s Founder, Nathan Tari, has a long and diverse history of consulting on innovation projects, from Merlin Entertainment to Sanrio’s Hello Kitty Pynkiss brand, through to Orange and High Net Worth individuals’ technology AR, VR, XR and App start-ups and investor funding.

Our pillars of Talent, Brands, Technology & Innovation, combine a wealth of exclusive access for clients needing to adapt their businesses in this new era. Since Covid19 we have worked tirelessly to enhance our agency offering. The crisis has driven a new outlook for TARI Global and we have embarked on an intense period of innovation, with partners and clients, to bring about a virtual revolution in the live events sector, that has vastly increased our audience reach and expanded our offer enormously. We know things will never be the same again in the live events arena – but why should they when there is a whole new virtual world to entertain?

OUR INCLUSIVE CULTURE

Inclusion is at the heart of everything we do. We believe it is not enough to simply operate an inclusive employment procedure, but to actively seek to reach out to every sector of the global community and demographic in every project we undertake, in both developed and emerging nations.

OUR ETHICAL CULTURE

We have worked with literally scores of NGOs, charities, NFP and third sector organisations, whose entire mission is to create a more ethical and sustainable world. Our team is dedicated to helping deliver these organisations’ messages and missions and we continually strive to incorporate their values in everything we do.

We believe that our work in revolutionising virtual events will create a cleaner, greener, more inclusive world, as well as a more technologically exciting and interactive one.

NATHAN TARI

FOUNDER & CEO

Nathan was promoting events, booking DJs and comedians at just 19 and went on to found TARI Global, an international entertainment marketing agency, in 2011. He created Couch Concerts which launched in Sept 2020, with Snoop Dogg. He collaborates with some of the planet’s most revered superstars, prestigious brands and high-profile international events from TARI Global hubs in London, Paris, NYC, Milan, Ibiza, Cannes, Monaco, Amsterdam, Berlin, Miami, Dubai, Mumbai, Moscow, Shanghai & Sydney

His black book is packed full of international celebrities, artists, talent, DJ’s, producers, musicians, record labels, stylists, production professionals, photographers, models, fashion designers, licensing specialists and consumer brands across the luxury/ lifestyle, music and fashion industries.

Nathan’s key skills lie in bringing artists, partners and teams together to deliver high-profile launches, increase brand awareness and ensure business longevity via cutting edge superstar programming. His unique mix of innovation, insight and talent acquisition is fast positioning him as a thought-leader in the entertainment marketing and technology sectors.

WORD CLASS – GLOBAL TEAM

Mani Nordine

Entertainment Industry Expert

Mani is currently Managing Director and President of AAC, (American Artists Company) a leading music company in France & USA. He has worked with prestigious music industry record labels Roc Nation, Universal Music France and big name artists such as, Bruno Mars, Rihanna, Drake, Nas, Akon, Puff Daddy, Snoop Dogg, Usher, Pharrell Williams, Will I Am, Chris Brown, 50 Cent, Lady Gaga, Sean Paul, Jamie Fox, DJ Khaled, Enrique Iglesias, Alicia Keys, Migos, Lil Wayne & Craig David.

He lives between New York, Miami and Paris, where his offices are located, and he has travelled around the world at least five times without forgetting his origins and Moroccan traditions, to which he is very attached. In recent years, Mani has started co-producing films in the United States and has since been listed in Hollywood as an executive producer. “The Hank” is the last feature film he co-produced with Jeffrey Reddick, Jon Hattan and Artisha Cooper, starring Joe Davidson as a director from the famous series “Stranger Things”

Kelly Rogers

Creative Strategist & Writer

Kelly is a multi-award-winning innovation and integrated marketing strategist with two decades of board level experience. She has also been a professional writer since 1997. Kelly has launched myriad technological products and services globally, from the world’s first Ai robotic canine (Sony AiBO) to multi-award-winning platforms and apps. She has worked with government agencies and departments, five global tech giants, four of the big six supermarkets, three of the UK’s leading retailers, the world’s largest licensed brand and one of the big three publishers to name just a few.

Kelly consults on innovation projects for many global corporations, public sector organisations, local governments, charities and NFPs, two of which resulted in Parliamentary whitepapers, changing laws and saving over £20 million in public money for one agency in just 18 months. She has also helped over 25 start-ups go to market and trained more that 100 SMEs in ‘how to innovate’. She has held 6 editorships and had 3 columns in the national press.

Cathy Desaunois

Strategy & Communications

Founder of CD Communications with over 25 years of across-the-board global management experience, with her strategic brand expertise covering start-ups to continuing development and engagement. High-powered Communication and management skills, and leadership are the focus of her work which is geared towards an International perspective.

With sound understanding of today’s globalised communications landscape in Europe and the Middle East, Cathy has developed brands to their maximum capacity and managed teams effectively. Her leadership has been instrumental in the continuous successful growth and development of well-renowned global international brands. Over the years, she has developed a wide International business network and thus has huge impacts on clients’ objectives, which in turn ensures targets are reached with outstanding and excellent outcomes.

Sara Tari

Global Coordinator

Sara is Nathan’s elder sister and joined TARI Global to become the right-hand woman of the man behind the brand. Sara is the Global Coordinator for TARI Global and manages the core team and various suppliers to keep projects on track. She directs social media for both the TARI business and clients’ events. Sara also runs the day to day business from the TARI head office.

Sara has a variety of creative and management skills gained throughout her career, from photography and graphic design to team management and business development with a dash of web design thrown in too, which informs her social media interactions and strategies. Sara also blogs regularly about various topics for TARI Global. With her variety of skills alongside that family bond, Nathan knew he wanted his trusted sister to be working alongside him.

Max Molle

Head of Digital Innovation

Max has assisted throughout numerous business development projects. Bringing a strong set of digital marketing, writing, creative direction, editing, and communications skills to the team. Currently based in the islands of Saint Kitts and Nevis in the West Indies, he caters daily on projects in time-zones between Los Angeles and Ibiza. You can usually find him listening to Tame Impala and hunting for new trends!

Divya Kapoor

Media Relations & Project Management

Proficient integrated communications professional with over 8 years of experience in PR/communications in Europe and Asia. Her key skills include developing integrated communications plans, crafting communication messages for both traditional and digital media, leveraging media and stakeholder relations, handling events and driving campaigns from start to finish.

Andrew Levy

Licensing, IP & Brand Extension Expert

Globally connected Director specialising in Intellectual Property, Brand Extensions, Brand Licensing & Brand Exploitation Strategy and Sales Implementation

BLOGS & TRENDS

TESTIMONIALS

“Having worked with Nathan & TARI Global now for over a decade, I trust them implicitly with my clients and know they will always deliver. Projects have included events with Philipp Plein, Snoop Dogg, Missy Elliot, and A&R for Florian Picasso to feature Noah Cyrus”

Mani Nordine, President, American Artist Company (AAC)

“Collaborating with TARI Global for one of our top hip-hop artists Vava was a wonderful experience. The Bulgari & Alexander Wang event in Shanghai was awesome and we were thrilled to be a part of it’s prestige”

Polly Yu , CEO Team, Warner Music, China

“A bunch of lovely people, TARI Global has always been a fantastic collaborator, full of ideas and that extra flare”

David Kenny , UK Director, TicketCo

“Everyone had a fantastic time at the Clean Bandit concert. Highly professional delivery from all the TARI team”

David Margason , Managing Director, Porto Montenegro

“TARI Global pulled such a cool crowd for the Dangerous Minds launch”

Sara Williams, Art Buyer, M&C Saatchi

OUR CLIENTS

Tari Global Ltd Company Registration Number: 10262267
Registered Company Address: C/O Goldwyns 109 Baker Street, London, England, W1U 6RP

Copyright @ 2021 – Tari Global Ltd all rights reserved.

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