ABOUT

Our Founder Nathan Tari has forged many global relationships over the last 20+ years with top tier entertainment industry leaders, enabling our work with up-and-coming or established artists, brands, start-ups, event planners, private clients and more to have entertainment marketing solutions at lightning speed. 

Think about having all the major rosters in one place, accessing all continents from Hollywood to Bollywood and beyond….that is what TARI Global can deliver. 

Our main specialty is talent relations, including securing talent (celebrities & influencers) for brands, corporations and private clients. Globally working directly with talent and management teams, on projects or as commercial agents.  

Our agency has long-term relationships with managers across the top 100 names in all categories across music, film, fashion, sport, TV and more, including: artists, live acts, DJs, actors, models, sports stars, celebrities, influencers & content creators.  

If you’ve been wanting to collaborate with talent, to appear or perform at an event, or for other brand marketing, endorsements, joint ventures, licensing or more, than get in contact with us.

OR if you are the talent/artist/influencer or a representative/agent and need to expand your commercial team, then speak to us about how we can help drive your career forward.

Our working style is all about partnership, we partner with the best names in the industry to bring about a expert team for our clients, have a look below at our brilliant team.

 

LEADERSHIP

Nathan Tari

Founder, CEO

Nathan was promoting events, booking DJs and comedians at just 19 and went on to found TARI Global, an international entertainment marketing agency, in 2011. He created Couch Concerts which launched in Sept 2020, with Snoop Dogg.

He collaborates with some of the planet’s most revered superstars, prestigious brands and high-profile international events from TARI Global hubs in London, Paris, NYC, Milan, Ibiza, Cannes, Monaco, Amsterdam, Berlin, Miami, Dubai, Mumbai, Moscow, Shanghai & Sydney.

His black book is packed full of international celebrities, artists, talent, DJ’s, producers, musicians, record labels, stylists, production professionals, photographers, models, fashion designers, licensing specialists and consumer brands across the luxury/ lifestyle, music and fashion industries.

Nathan’s key skills lie in bringing artists, partners and teams together to deliver high-profile launches, increase brand awareness and ensure business longevity via cutting edge superstar programming. His unique mix of innovation, insight and talent acquisition is fast positioning him as a thought-leader in the entertainment marketing and technology sectors.

Team

Sara Tari

Global Coordinator

  • Sara is the Global Coordinator for TARI Global and manages the core team and various suppliers to keep projects on track. She directs social media for both the Tari business and clients’ events.

    She also runs the day to day business from the Tari head office. Sara has a variety of creative and management skills, from photography and graphic design to team management and business development, web design and video editing. With her variety of skills, Nathan knew he wanted his trusted sister to be working alongside him.

Andrew Levy

Licensing, IP & Brand Extension Expert

  • Globally connected Director specialising in Intellectual Property, Brand Extensions, Brand Licensing & Brand Exploitation Strategy and Sales Implementation.

Chandni Modha

Fashion, Style & VIP Expert

  • Experienced Director Of VIP Services for global brands including: Dolce & Gabbana & DSquared with a demonstrated history of working in the fashion, marketing and advertising industry. Skilled in Luxury Goods, Event Management, Editing, Art Direction, and Management.

    Strong operations professional graduated from Central Saint Martins College of Art & Design. Chandni’s other industry roles include ITB Worldwide and Starworks Group, with her own agency CJM Publicity being highly active in growing fashion and luxury markets.

Vivianna Sigona

Music Management & Activation Expert

  • Music Activations International Music Manager and Activation Producer for The Grammy's and MTV EMAs.

    Founder of The Island Stage, now in partnership with SXSW, Dubai Expo, and The Great Escape.

Belinda Rees

Entertainment Marketing Partnerships Consultant

  • Belinda began her career in London at 19, working with Evening Standard, You Magazine, the Financial Times, and the London Sunday Observer. After returning to Australia, she advanced in advertising sales with the Leader newspaper group (News Corp) and Yellow Pages, before moving into lifestyle magazines. Her entrepreneurial spirit led her to create Makalu, an outdoor and ski clothing brand, which she ran successfully for 11 years, collaborating with clients like Qantas and the Australian Olympic Team.

    In 2010, Belinda returned to Europe, joining Media Mountain in Amsterdam and later Epic TV in Chamonix, where she led advertising sales and partnerships. She managed sponsorships for the Freeride World Tour with brands like Audi, Swatch, and Samsung. As Business Director for EMEA at PlayNetwork, she worked with H&M, Nike, and Sephora, followed by a role at Imagesound and Music Styling, securing clients like Adidas, L’Oreal, and Vodafone. Currently, she heads sponsorships for the DJ Awards and runs Sounds of Disruption, connecting music artists with brands and advising luxury hotels and global retailers on music-driven customer experiences.