Bulgari + Alexander Wang
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Brief
Secure star performer to launch design collaboration in China between Bulgari & Alexander Wang for their ‘Serpentine’ bag launch event in Shanghai.
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Activity
Secured female rap star Vava.
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Results
Secured performance and press partnership with Warner Music China, from Vava - the ‘Rihanna’ of China. International press coverage and digital reach resulting in sales of the bag increasing by 64% during the period.
Launch of the "Serpentine" bag with Bulgari collaborating with Alexander Wang - Shanghai, Oct 2019
Rap superstar Vava performing for the Serpentine bag launch for Bulgari & Alexander Wang - Shanghai Oct 2019
Rap superstar Vava "the Rihanna of China" performing for Bulgari & Alexander Wang - Shanghai Oct 2019
Vava - female rap superstar, Warner Music - Shanghai, Oct 2019
Vava performs for Bulgari + Alexander Wang
