Couch Concerts

Pilot Streaming Event Launch With Snoop Dogg.

We created our own streaming entertainment brand during the beginning of COVID-19. Our vision was to enable music stars to assist in the awareness of global relief efforts and we partnered with the International Medical Corps to do just that.

Snoop Dogg came on board to support the new platform and the cause, spinning for just over an hour as DJ Snoopadelic.

With a marketing budget of only $20k, the pilot secured 70m impressions and international press, with a 2568% ROI on spend.