Pynkiss (Sanrio)

Launch Of Hello Kitty's High End Designer Brand. Creation of Hello Kitty’s first standalone fashion brand to be launched at Milan Fashion Week.

Nathan spent over a year working with Sanrio (Hello Kitty, Mr. Men) representing the largest licensed property on the planet to develop them into emerging markets. This followed with collaborations alongside external teams to develop Pynkiss.

The launch received international press and over 74m impressions, followed by a 48-store roll out across 6 continents.